Thank you, 2026 vendors!

#38 Alissa B Custom Jewelry
#153 Justin Francavilla
Hawthorne Gallery Warehouse
Shelby Hawthorn
Gil's Gourmet Gallery
Temple Garage
#4 Liv Creative
#117 Turq and Terra Designs
#23 Aquamarine Jewelry Studio
#89 ChibiJay Designs
#144 Skavenge Art
#3 Art by Martha
#29 @dldslr Wild Images
#101 ARE Creations
#139 AnnaCanArt Ceramics
#31 Mayari Metaphysical
#45 Taevada Treats
#ArtPark Taco 'Bout It with Chef Enrique
#135 India Gourmet
#134 Asli Chai
#27 Acai Boys
#85 Pizza Piccolo
#21 Tacos by the Bay

1
Monterey Museum of Art
3
Art by Martha
4
Liv Creative
5
Barbara Orr Fused Glass Designs
6
Ray of Light Natural Beauty
7
Endless Designs by Tobin
8
Brian's Cartoons
9
Jim Yates Woodworking
10
ENGRAFFT
11
Julia Esdaile Art
12
Rencarie
13
big bite
14
Silvestri Vineyards
15
The Other Brother Beer
16
Oli's Cheesesteaks
17
Art Council Monterey County
18
Kiwi Sea Creations
19
MoonCap Medicinals
20
Rebelle Arts
21
Tacos by the Bay
22
Monterey bay calamari
23
Aquamarine jewelry studio
24
Cotton Splurge
25
Coffee Tree
26
Living Swell Kombucha
27
Acai Boys
28
PRIMAL HENNA ARTS
29
@dldslr Wild Images
30
KCM Studio INK
31
Mayari Metaphysical
32
Katie Enewold Jewelry
33
Lake Family Forest Farms
34
Giuseppe's Ice Cream/ Carnival Catering
35
Precision Plumbing & Heating
36
Severud Studios
37
Bead Hive
38
Alissa B custom jewelry
39
thefactory101
40
Jessica von Essen Art
41
Nautilus and Sway
42
Central Coast Charcuterie
43
John Chappell
44
Tiffany Jackson
45
Taevada Treats
46
BossLadyinAfrca, Jewelry Artisan
47
Nancy Roberts
48
Shilohs Locket Permanent Jewelry
49
Where The Crow Flies
50
The Conservancy for the Range of the Condor
51
Brandies Kreations
52
ShuggaBee Kre8tions
53
To Dye for
54
Super Secret Sweet Shop
55
Keller Cabinets
56
Shimmer by the sea
57
KP Designs
58
VonksArt
59
Beached Glass
60
Just in Jade Contemporary stone works
61
Art to Art with David Hohmann
62
The Reclaimist Art
63
Wearing Hope
64
California Hats Company
65
One Woman Two Fires
66
Bernadette Renois/Hailey Fanger
67
Brightfire Artworks
68
Belinda's collectibles
69
Garden Art by Layla
70
Snapdragon Ceramics
71
Really Boss
73
Imagination Unlimited
74
GreenWaste Recovery LLC
75
Planet Trout
76
Carmel West (formerly Campaign West)
77
Witches Garden Collective
78
Son Kissed
79
Pacific Collectives
80
Andiamo Art Studio
81
Shutterbug Crafts
82
Salt Shakaz
83
Ray Ray's Natural Soaps
85
La Pizza Piccolo
86
Candyrags
87
Dorey Cardinale Assemblage
88
Cosmic Munchies
89
ChibiJay Designs
90
Surfrider Monterey
91
Hand Beaded by Lani
92
Luczo Illustration and Design
94
831 Coastal Jewelry
95
Sandbar Solar
96
Mr Falafel
97
Pixie Clouds
100
Naomi Stretton Designs
101
ARE Creations
102
By Natures Designs
103
Art de DeLay
104
The Local Beachcomber
105
Valerie Guardiola
106
Ancient Hands
107
City of Seaside
108
California American Water
109
Time Trinkets
110
Steph's Ceramics
111
Wholehearted Tattoo
112
Fern Meadow
114
Sereia
115
Seven Ravens Studio
116
Sky Tide Jewelry
117
Turq and Terra Designs
118
Avatar
119
Primo's Gourmet Food
121
Salli K Designs
122
Jaded by Nature LLC
123
Lily & Lavender Co
124
S. Creations
125
Wylde Roses
126
CaroLand
127
DDARTS&CRAFTS
128
The Muther Trucker Club
129
The House of Botanica
130
Teefs Studio
131
Sammers Clay
132
LEEBA
133
Titus art
134
asli chai
135
india gourmet
136
The Other Brother Beer
137
Anything Grows Succulents
138
Charys Ceramics
139
AnnaCanArt Ceramics
140
Original Sin Jewelry Design
141
Carmel Cottage Studio
142
Happy Nest
143
Dan Shattuck
144
Skavenge Art
145
Central Coast Circus
146
Abilities Cafe
147
Harmonie Vibes
148
Ashley Bennett-Stoddard Art & Design LLC
149
Driift
150
MST
151
Independent Transportation Network Monterey County
152
Caleb's Collars
153
Justin Francavilla
154
AL & FRIENDS Sunday Breakfast
155
Carmel Orchid Society
156
Compass Church of the Monterey County
157
Our Neighborhood Pet Project
158
Animal Friends Rescue Project
159
Oriental Leather Art LLC
160
Johnny Wicks candles
161
Carmel High School
162
Monterey High School
163
Monterey County Elections
165
La Papa Baked Potatoes & roasted Corn
166
Chillin and Grillin Barbeque
167
Watsonvillemunchiess y mas
168
Salad Days Skateboard Co.
169
Solstice Foods
170
Santa Cruz Balsamics
171
Foustman's Salami
172
Cosmic Tonics
173
Happy Clam Jewelry
174
Old World Linen
175
Kristen Burroughs Illustration
Art Park Vendors
The Other Brother Beer
Taco's Bout It with Chef Enrique
Make it Dulce
Taco Bout It
Central Coastan Pizza
Casas de Humo
Make It Dulce
Carnival Catering
Manzanita Shop
Lilikoi Boba Monterey
Paper Moon Girl
Seaside Book Nook
Coastal Paradise Nursery
Marple Art
Elevate 831
S.A.G.E. Collective
Gari Paints
Lynn's Arcade
Sand City

Artists & Makers

We love our art & craft vendors! West End is proud to showcase the incredible talent of our region. We celebrate original art in all shapes & forms and encourage you to apply and become a part of this beautiful event!

e.g. instagram.com/thewestendcelebration
What makes your craft unique? Do you have a special connection to the West End Celebration? Share anything that helps us understand your story, creativity, and what sets you apart!
We want to honor the creative spirit of the West End Celebration by curating a diverse mix of talented artists, makers, and businesses. By understanding your craft, we can ensure a balanced representation of art forms while staying true to the local open studio atmosphere that makes this event so special. Our goal is to showcase a wide variety of creativity and craftsmanship while fostering a vibrant, inspiring marketplace for attendees.
Please indicate your preferred booth space and/or area in which you’d like to vend. We are trying our best to accommodate everyone’s preferences and ask for your patience and collaboration in making this a balanced and fair experience for everyone.
This helps us ensure a good mix of offerings for attendees. Just select the range that best represents the average pricing of your work; no pressure to list every possible price!
Sand City West End Celebration 2026 Request for Qualifications: Vendors
The City of Sand City (the “City”) requests the submission of qualifications from artists and vendors (an “Exhibitor”) to exhibit art at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The art exhibition spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Exhibitor. The City does not supply tents, tables, electricity, or running water. The booth fee is $150.00 total for both days, due by May 31, 2026. Exhibitors must also purchase a Sand City business license. The registration fee is waived for Non-Profit Organizations.
REQUIREMENTS:
Each artist is responsible for and agrees to the following:
• The event will be held rain or shine. Your display area must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• Selected vendors will be required to obtain a business license from the City of Sand City.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
SUBMISSIONS:
Please submit photographs or other graphic descriptions of the type of artwork you wish to display at the Event to the City no later than May 31, 2026, together with your contact information. These may be included in your application. The City is not responsible for any costs incurred by the exhibitor. The City reserves the right to select Exhibitors based on evaluation of submitted qualifications, samples of work, and references. The City also reserves the right to reject any submissions as non-responsive, incomplete, unsatisfactory, or inappropriate.

Sand City West End Celebration 2026 Request for Qualifications: Food & Beverage Vendors

PURPOSE:
The City of Sand City requests the submission of qualifications from professional “street food vendors” for the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
OPERATIONAL REQUIREMENTS
Each vendor is responsible for and agrees to the following:
• The event will be held rain or shine. Vendors must be set up by 10:30 AM on both days.
• Each vendor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
Food & Beverage Vendors must be prepared to meet the following requirements:
• Offering Food & Food Service for a share of 7,500 people per day.
• Vendors must be in a self-contained unit and must supply their own water.
• Vendors must use eco-friendly products.
• Vendors must have proper food preparation equipment and staff.
• Vendors must have a cash bank sufficient to provide change for cash transactions.
• All vendors must have a valid Sand City business license before the event.
• Food Vendors must display a valid Monterey County Health Department permit at the unit and must adhere to all Monterey County Health Department requirements.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
• Alcohol Vendors must hold a valid license issued by the California Department of Alcoholic Beverage Control and must obtain an approved temporary event permit specific to the West End Celebration dates and location.
• Alcohol Vendors must comply with all City of Sand City and ABC requirements, including but not limited to: use of disposable containers only (no glass), no drink stacking, no service to minors or visibly intoxicated persons, and adherence to designated alcohol service areas.
• Alcohol Vendors are solely responsible for ID verification, trained service staff, and full compliance with all applicable ABC regulations.
• All vendors must have proof of Liability Insurance
MISCELLANEOUS:
• A non-refundable event entry fee of $150 will be collected no later than May 30, 2026.
• A revenue share of 10% for food & non-alcoholic beverages, and 20% for alcoholic sales is due no later than August 31st, 2025.
• A refundable $100 cleaning deposit is required for food vendors
• Preference is given to a diverse range of menus and experienced vendors, preferably local.

Sand City West End Celebration 2026 Request for Qualifications: Non-Profits
The City of Sand City (the “City”) requests the submission of qualifications from Non-Profits (an “Exhibitor”) to exhibit at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The Non-Profit spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Non-Profit. The City does not supply tents, tables, electricity, or running water. The $150.00 registration fee will be waived for accepted Non-Profit organizations. A Sand City business license is required for Non-Profit organizations.
REQUIREMENTS:
Each Non-Profit is responsible for and agrees to the following:
• The event will be held rain or shine. Non-Profits must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• All Exhibitors must have a valid Sand City business license before the event.
• All Exhibitor must adhere to all Monterey Fire Department regulatory requirements.
Important note for pre-packaged food vendors: ​please note that a Monterey County Health permit is required for any selling or distribution of food items.

Food & Beverage

What’s a festival without great food (and drink)? West End traditionally offers a broad variety in local favorites – sweet, savory, and liquid! Expect hungry mouths and a crowd that knows how to enjoy good food – apply now!

e.g. instagram.com/thewestendcelebration
Tell us more about your food & drinks: What makes your menu unique? Do you have a special connection to the West End Celebration? Share anything that helps us understand your flavors, story, and what sets you apart!
This helps us ensure a good mix of affordable and high-quality food & drink options for festival-goers. Just select the range that best represents the average pricing of your menu—no pressure to list every possible price!
The booth fee is 150$ total for two days per 10×10 space + an additional $100 refundable cleaning deposit.
Sand City West End Celebration 2026 Request for Qualifications: Vendors
The City of Sand City (the “City”) requests the submission of qualifications from artists and vendors (an “Exhibitor”) to exhibit art at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The art exhibition spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Exhibitor. The City does not supply tents, tables, electricity, or running water. The booth fee is $150.00 total for both days, due by May 31, 2026. Exhibitors must also purchase a Sand City business license. The registration fee is waived for Non-Profit Organizations.
REQUIREMENTS:
Each artist is responsible for and agrees to the following:
• The event will be held rain or shine. Your display area must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• Selected vendors will be required to obtain a business license from the City of Sand City.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
SUBMISSIONS:
Please submit photographs or other graphic descriptions of the type of artwork you wish to display at the Event to the City no later than May 31, 2026, together with your contact information. These may be included in your application. The City is not responsible for any costs incurred by the exhibitor. The City reserves the right to select Exhibitors based on evaluation of submitted qualifications, samples of work, and references. The City also reserves the right to reject any submissions as non-responsive, incomplete, unsatisfactory, or inappropriate.

Sand City West End Celebration 2026 Request for Qualifications: Food & Beverage Vendors

PURPOSE:
The City of Sand City requests the submission of qualifications from professional “street food vendors” for the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
OPERATIONAL REQUIREMENTS
Each vendor is responsible for and agrees to the following:
• The event will be held rain or shine. Vendors must be set up by 10:30 AM on both days.
• Each vendor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
Food & Beverage Vendors must be prepared to meet the following requirements:
• Offering Food & Food Service for a share of 7,500 people per day.
• Vendors must be in a self-contained unit and must supply their own water.
• Vendors must use eco-friendly products.
• Vendors must have proper food preparation equipment and staff.
• Vendors must have a cash bank sufficient to provide change for cash transactions.
• All vendors must have a valid Sand City business license before the event.
• Food Vendors must display a valid Monterey County Health Department permit at the unit and must adhere to all Monterey County Health Department requirements.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
• Alcohol Vendors must hold a valid license issued by the California Department of Alcoholic Beverage Control and must obtain an approved temporary event permit specific to the West End Celebration dates and location.
• Alcohol Vendors must comply with all City of Sand City and ABC requirements, including but not limited to: use of disposable containers only (no glass), no drink stacking, no service to minors or visibly intoxicated persons, and adherence to designated alcohol service areas.
• Alcohol Vendors are solely responsible for ID verification, trained service staff, and full compliance with all applicable ABC regulations.
• All vendors must have proof of Liability Insurance
MISCELLANEOUS:
• A non-refundable event entry fee of $150 will be collected no later than May 30, 2026.
• A revenue share of 10% for food & non-alcoholic beverages, and 20% for alcoholic sales is due no later than August 31st, 2025.
• A refundable $100 cleaning deposit is required for food vendors
• Preference is given to a diverse range of menus and experienced vendors, preferably local.

Sand City West End Celebration 2026 Request for Qualifications: Non-Profits
The City of Sand City (the “City”) requests the submission of qualifications from Non-Profits (an “Exhibitor”) to exhibit at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The Non-Profit spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Non-Profit. The City does not supply tents, tables, electricity, or running water. The $150.00 registration fee will be waived for accepted Non-Profit organizations. A Sand City business license is required for Non-Profit organizations.
REQUIREMENTS:
Each Non-Profit is responsible for and agrees to the following:
• The event will be held rain or shine. Non-Profits must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• All Exhibitors must have a valid Sand City business license before the event.
• All Exhibitor must adhere to all Monterey Fire Department regulatory requirements.
Alcohol Vendors must hold a valid license issued by the California Department of Alcoholic Beverage Control and must obtain an approved temporary event permit specific to the West End Celebration dates and location.

Non-Profits

Community is everything! The Sand City West End Celebration is a great opportunity for you to share your story – whether your passion is art, music, the ocean, or any other project that makes our community stronger – we’d love to have you!

e.g. instagram.com/thewestendcelebration
What makes your organization unique? Do you have a special connection to the West End Celebration? Share anything that helps us understand your story!
Please indicate your preferred booth space and/or area in which you’d like to vend. We are trying our best to accommodate everyone’s preferences and ask for your patience and collaboration in making this a balanced and fair experience for everyone.
This helps us ensure a good mix of offerings for attendees. Just select the range that best represents the average pricing of your work; no pressure to list every possible price!
Sand City West End Celebration 2026 Request for Qualifications: Vendors
The City of Sand City (the “City”) requests the submission of qualifications from artists and vendors (an “Exhibitor”) to exhibit art at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The art exhibition spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Exhibitor. The City does not supply tents, tables, electricity, or running water. The booth fee is $150.00 total for both days, due by May 31, 2026. Exhibitors must also purchase a Sand City business license. The registration fee is waived for Non-Profit Organizations.
REQUIREMENTS:
Each artist is responsible for and agrees to the following:
• The event will be held rain or shine. Your display area must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• Selected vendors will be required to obtain a business license from the City of Sand City.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
SUBMISSIONS:
Please submit photographs or other graphic descriptions of the type of artwork you wish to display at the Event to the City no later than May 31, 2026, together with your contact information. These may be included in your application. The City is not responsible for any costs incurred by the exhibitor. The City reserves the right to select Exhibitors based on evaluation of submitted qualifications, samples of work, and references. The City also reserves the right to reject any submissions as non-responsive, incomplete, unsatisfactory, or inappropriate.

Sand City West End Celebration 2026 Request for Qualifications: Food & Beverage Vendors

PURPOSE:
The City of Sand City requests the submission of qualifications from professional “street food vendors” for the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
OPERATIONAL REQUIREMENTS
Each vendor is responsible for and agrees to the following:
• The event will be held rain or shine. Vendors must be set up by 10:30 AM on both days.
• Each vendor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• A minimum of 72 hours’ notice to the City is requested for cancellations – no refunds will be issued.
• The Exhibitor must confine the exhibit to the display area designated by the City.
Food & Beverage Vendors must be prepared to meet the following requirements:
• Offering Food & Food Service for a share of 7,500 people per day.
• Vendors must be in a self-contained unit and must supply their own water.
• Vendors must use eco-friendly products.
• Vendors must have proper food preparation equipment and staff.
• Vendors must have a cash bank sufficient to provide change for cash transactions.
• All vendors must have a valid Sand City business license before the event.
• Food Vendors must display a valid Monterey County Health Department permit at the unit and must adhere to all Monterey County Health Department requirements.
• All vendors must adhere to all Monterey Fire Department regulatory requirements.
• Alcohol Vendors must hold a valid license issued by the California Department of Alcoholic Beverage Control and must obtain an approved temporary event permit specific to the West End Celebration dates and location.
• Alcohol Vendors must comply with all City of Sand City and ABC requirements, including but not limited to: use of disposable containers only (no glass), no drink stacking, no service to minors or visibly intoxicated persons, and adherence to designated alcohol service areas.
• Alcohol Vendors are solely responsible for ID verification, trained service staff, and full compliance with all applicable ABC regulations.
• All vendors must have proof of Liability Insurance
MISCELLANEOUS:
• A non-refundable event entry fee of $150 will be collected no later than May 30, 2026.
• A revenue share of 10% for food & non-alcoholic beverages, and 20% for alcoholic sales is due no later than August 31st, 2025.
• A refundable $100 cleaning deposit is required for food vendors
• Preference is given to a diverse range of menus and experienced vendors, preferably local.

Sand City West End Celebration 2026 Request for Qualifications: Non-Profits
The City of Sand City (the “City”) requests the submission of qualifications from Non-Profits (an “Exhibitor”) to exhibit at the West End Celebration in Sand City on Saturday, August 22, 2026, from 11:00 AM to 6:00 PM, and Sunday, August 23, 2026, from 11:00 AM to 5:00 PM (the “Event”). The Event will include the exhibition of art, live music, live performances, and food and beverages. The Event will be located in the West End of the City. Ortiz Avenue and other streets will be closed to provide an area for Exhibitors and food and beverage vendors.
The Non-Profit spaces will be 10’ x 10’ in size (tent mandatory) and will be designated with the name of each Non-Profit. The City does not supply tents, tables, electricity, or running water. The $150.00 registration fee will be waived for accepted Non-Profit organizations. A Sand City business license is required for Non-Profit organizations.
REQUIREMENTS:
Each Non-Profit is responsible for and agrees to the following:
• The event will be held rain or shine. Non-Profits must be set up by 10:30 AM on both days.
• Each Exhibitor is responsible for personnel/booth attendants and for the setup, teardown, and cleaning of the display space. Your display space must be broken down no earlier than 6:00 PM on Saturday and 5:00 PM on Sunday, and no later than 7:00 PM on the day of the Event.
• The Exhibitor must confine the exhibit to the display area designated by the City.
• All Exhibitors must have a valid Sand City business license before the event.
• All Exhibitor must adhere to all Monterey Fire Department regulatory requirements.